Planck 2013: the PR

Yesterday’s release of the Planck papers and data wasn’t just aimed at the scientific community, of course. We wanted to let the rest of the world know about our results. The main press conference was at ESA HQ in Paris, and there was a smaller event here in London run by the UKSA, which I participated in as part of a panel of eight Planck scientists.

The reporters tried to keep us honest, asking us to keep simplifying our explanations so that they — and their readers — could understand them. We struggled with describing how our measurements of the typical size of spots in our map of the CMB eventually led us to a measurement of the age of the Universe (which I tried to do in my previous post). This was hard not only because the reasoning is subtle, but also because, frankly, it’s not something we care that much about: it’s a model-dependent parameter, something we don’t measure directly, and doesn’t have much of a cosmological consequence. (I ended up on the phone with the BBC’s Pallab Ghosh at about 8pm trying to work out whether the age has changed by 50 or 80 million years, a number that means more to him and his viewers than to me and my colleagues.)

There are pieces by the reporters who asked excellent questions at the press conference, at The Guardian, The Economist and The Financial Times, as well as one behind the (London) Times paywall by Hannah Devlin who was probably most rigorous in her requests for us to simplify our explanations. I’ll also point to NPR’s coverage, mostly since it is one of the few outlets to explicitly mention the topology of the Universe which was one of the areas of Planck science I worked on myself.

Aside from the press conference itself, the media were fairly clamouring for the chance to talk about Planck. Most of the major outlets in the UK and around Europe covered the Planck results. Even in the US, we made it onto the front page of the New York Times. Rather than summarise all of the results, I’ll just self-aggrandizingly point to the places where I appeared: a text-based preview from the BBC, and a short quote on video taken after the press conference, as well as one on ITV. I’m most proud of my appearance with Tom Clarke on Channel 4 News — we spent about an hour planning and discussing the results, edited down to a few minutes including my head floating in front of some green-screen astrophysics animations.

Now that the day is over, you can look at the results for yourself at the BBC’s nice interactive version, or at the lovely Planck Chromoscope created by Cardiff University’s Dr Chris North, who donated a huge amount of his time and effort to helping us make yesterday a success. I should also thank our funders over at the UK Space Agency, STFC and (indirectly) ESA — Planck is big science, and these sorts of results don’t come cheap. I hope you agree that they’ve been worth it.